Topic
Approaches compared
Market monitoring can start with a topic, with a source or with a platform. Each approach answers a different question. This section compares them, explains the terms and shows where each one fits.
Start here
OverviewMarket Monitoring: Topic‑First, Source‑First, Platform‑First
Market monitoring can start from a topic, a sender or a platform. What Topic-First, Source-First and Platform-First are good for, and how they fit together.
More in this section
- Comparison
Sources, Not Keywords: Source‑First vs. Media Monitoring
Keyword alerts show where a word appears. Source-First shows what a market player says itself. How it compares with media monitoring and social listening.
- Comparison
Source or Platform? Source‑First vs. Platform‑First
Job board or careers page, TED or press release, register or company announcement: when Platform-First fits, when Source-First fits, and how they work together.
- Term
Topic‑First: Monitoring by Topic and Keyword
Topic-First starts with a topic: keyword monitoring, media monitoring, social listening. What it is good for, where it stops and how it relates to Source-First.
- Term
Platform‑First: Monitoring a Platform as a Whole
Platform-First follows every entry of one kind on a platform: job boards, tenders, patent and company registers. What it does well, its limits, legal points.