Author
Dr. Karsten Richter
Managing Director of Picasi GmbH
Dr. Karsten Richter is co-founder and managing director of Picasi GmbH. He has built software for business customers (B2B SaaS) for more than 20 years and has focused on competitive intelligence and market monitoring for marketing leaders in recent years. Picasi GmbH offers Picasi, a tool for source-based market monitoring, which he developed himself.
The source-first approach comes from his own experience: important news about competitors often reached him weeks late, by chance in a customer conversation or while reading LinkedIn. Instead of searching profiles by hand or waiting for second-hand information, he started with the sources: with what competitors publish themselves.
Topics
- Source-First Intelligence: original sources instead of second-hand information
- Competitive intelligence and market monitoring in B2B marketing
- Go-to-market strategies for SaaS companies
- AI-supported analysis, such as summaries with language models and integration via the Model Context Protocol (MCP)
- Category design: creating and owning new categories